Campari, the famous Milanese group operating in the field of alcoholic beverages, is the first Italian firm to launch a medium-large public bond (reserved institutional investors) to deal with the reduction of bank credit . To hear the opinions of the experts, could even be the leader of a trend that will establish itself more and more on the bond market. In fact, it was the time of the crack Cirio, Parmalat and Giacomelli that Italian companies do not pay this type of instrument.
In particular, the financing transaction, Campari has succeeded in placing on the market a seven-year bonds amounting to EUR 350 million a gross interest rate of 5.475% . In fact, the initial idea was to refinance 300 million, but a very high demand (something of € 2.7 billion put on the plate by institutional investors) has led the group to increase supply, while allowing a reduction in the rate.
But the success of Campari, without detracting from the merits of the group, do not be fooled. The markets are in fact full of cash, placed a very low cost by the ECB, and institutional investors have begun to invest heavily, contributing to what could be the beginning of a new bubble .